Hyundai i10 : A Flagship Model

Yeah! It is true that Hyundai i10 has proved that it becomes a Hyundai's Flagship Model. Hyundai i10 sales figures have touched 12,000 units per month making it the flagship model of the company. Hyundai launched its small car model Santro in September 1998 which has been the flagship model for the company ever since it was launched. Now i10 sales have taken over Santro sales clearly depicting that customer preferences are moving towards bigger cars even in the compact car segment.

“We follow a multi-model strategy and look at consolidated sales of Santro and i10. Sales of the Santro and i10 together contribute a sizable chunk of the compact car segment and it adds to a larger customer base,” said Hyundai’s spokesperson about i10’s improved performance. Hyundai expects i10 sales figures to reach 1,40,000 units this year while expected sales of Santro are 87,000 units.

I10 has witnessed higher sales in spite of being priced higher than Santro due to its contemporary styling and superior technology. Hyundai has been pushing i10 in the urban markets while Santro is being marketed in semi-urban and rural markets. Hyundai is also planning to introduce an electric variant of i10 at the upcoming Delhi Auto Expo. The new i10 Electric represents Hyundai’s growing expertise to conceive, design and develop vehicles in line with its vision of focusing on environmentally friendly vehicles.

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Hyundai i10 Diesel Coming to India

It is a good news for Hyundai fans that now Hyundai is getting ready to bring the i10 diesel variant in India. Hyundai i10 model has already created history by clocking 100,000 sales figures in record time and the fastest 3 lakh sales since its launch in October 31, 2007. Out of the first three lakh cars sold, 1.44 lakh were sold in the domestic market and 1.56 lakh were sold in the overseas markets. The company has also launched the car in the Nigerian market.

The diesel variant is expected early next year and is likely to be fitted with 1.1L CRDi engine. Customers can expect the car to be priced at least 15-20 percent higher than its petrol version. The 1.1L engine will qualify the car for small car excise norms which is also tweaked for better fuel efficiency and improved drivability. The higher torque of the engine is geared to deliver the best driving experience amongst all diesel cars in the segment.

According to anonymous sources quoted in one of the English dailies, the company is planning to invest Rs. 500 Cr. at its Sriperumbudur plant to install a new engine plant with a capacity of producing at least 100,000 engines. So, just wait to welcome the new Hyundai i10 Diesel.

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Indian Auto Market : Best and Not-So-Best Models

No one can imagine that each year 20 auto makers be agitated out nearly 400 models in the Indian auto market. Out of these, six models constitute nearly 63 percent market share. Surprisingly, three of these six models belong to the Maruti stable.

Last calendar year I found nearly 50 new models in the country but sales figures for Maruti Alto topped the chart followed by Wagon R, Tata Indica, Maruti Swift, Hyundai i10 and the good Hyundai Santro. Sales of Swift (both sedan and hatchback) performed excellently in the market. These six models together sold nearly 7.6 lakh units in the last calendar year. Small car segment clearly dominated the market and this segment showed little signs of slow down due to the credit crisis or global meltdown. Analysts expect that dominated presence of Maruti may be over-shadowed this year with the launch of Tata Nano in this segment. This micro car may drastically shuffle the conventional matrix of the Indian car market.

On the other hand, there are models which sold in low figures as well – Skoda Fabia, Ford Fusion, Hyundai Sonata and Fiat 500, have not tallied impressive numbers.

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