Wednesday, July 1, 2009

New Hybrid Car : Porsche Cayenne entered in India

Porsche will launch the hybrid variants of its popular luxury model Cayenne next year in India. The company is endorsing the eco-friendly models of its cars along with other sports car makers like Ferrari and Lamborghini. The other two sports car makers have also announced that they will also be launching the hybrid car models in the market.

Porsche has already started working on its SUV model Cayenne to bring its hybrid variant in the market. The new models are expected in India by next year. After this, it will bring the eco-friendly model of its luxury sedan Panamera. The company is planning to develop a new engine that will deliver a fuel economy of 11 km/l on the Cayenne. This is an advancement of 25 percent of the current fuel efficiency of 6 km/l in city and 8.9 km/l on the highway.

There are five variants of Porsche Cayenne currently available in India that include GTS and Turbo variants. The models are imported as Completely-built-units and come with a hefty price tag of Rs. 56 lakhs. The present hybrid market in India is still in nascent stage as Indian customers have ready options of CNG and LP models from nearly all luxury car makers. It seems Porsche will have to burn extra midnight oil to plan the marketing strategy to sell the hybrid variants in the country.

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