Sunday, June 21, 2009

Audi is going to Increases its Sales Force in India

Audi is eyeing the Indian market seriously and intends to grab a larger market share by competing fiercely with its competitors like Mercedes and BMW. BMW has already surpassed Mercedes in sales figures in India. Now Audi intends to do the same. It is geared up to increase its dealership networks in India with an intention to grab at least 30 percent market share in India by the year 2011. Its current market share is 20 percent in India in the luxury car segment. Terming their growth in the country as sustainable. In the last five months alone the company have grown by 57 per cent.

Currently they have 11 dealerships in major cities. They will be soon appointing new dealers in Lucknow, Jaipur, Coimbatore and Nagpur. Jubilant Motors from Bangalore has entered into a partnership with Audi for appointing dealers in South India. Jubilant Motors already has a showroom in Bangalore and its Chennai showroom will be operational by early 2010. They have invested close to Rs. 12 crore for the Chennai dealership.

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