Wednesday, June 17, 2009

TVS Apache RTR, M&M to bump off US Market

Yeah! It is true. TVS Motors is ready to launch its 160cc bike in the US by the end of this year. Royal Enfield already marks its presence in America and Mahindra and Mahindra is also planning to launch its Mahindra Scorpio SUV. The US market is one of the most developed markets in the world. TVS has already cleared its mandatory technical and emission tests for its bike and the model will foray into the US market later this year.

"We are in the launching mode, and finalising our entry into the US market. Our bike has met all stringent technical norms in the US and we have also appointed distributor to sell our products in the market. The company will launch our advanced fuel injection Apache in the US. We have tweaked the product we already sell in India with some minor changes to meet the US automotive standards,” said HS Goindi, TVS Motor president (marketing & sales).

TVS is in talks with American two-wheeler importer and distributor – Classic Motorworks that already sells Royal Enfield Bullet, Chroma and Classic models in the US. The US distributor has also expressed in the selling the TVS models in the US market.

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