Its a new Figo. Figo is Italian for “cool” and Ford to increase its market share in India. Figo is designed to compete in India's small car segment, which accounts for more than 70 percent of the market.
Ford’s Chennai manufacturing unit is currently undergoing $500 million upgrade and the new small car will be manufactured here only. It will hit the Indian market sometime in early 2010. It shares its technology with Ford Fiesta and is based on small-car platform.
Ford did not reveal its price or technical details at the launch ceremony. More details about the car will be available only when the car goes into production and is ready to hit the Indian roads. But, a Fiesta, Fusion and Endeavour in India.
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