Yeah! It is the competition now begins with other rivals like Maruti. The Volkswagen is aiming a price of Rs. 4 lakh for its brand new car establishing by this year-end or early next year. Volkswagen is ready to bring out its small car model Polo in the Indian auto market powered by 1.2L petrol engine. It aims to sell at least 25,000 units annually in India. The car will be placed in the A2 segment and will compete with models like Honda Jazz.
Skoda experienced a halfhearted response to its model Fabia and Honda Jazz was also slow in breaking up volume sales due to its respectable price tag. Actualizing the grandness of price sensitive Indian market, Volkswagen is making no mistakes while pricing its new model.
Volkswagen currently has Jetta and Passat models in its product portfolio which are both high-end cars. However, it intends to generate volume sales with Polo and therefore it intends to price it extremely competitively.Volkswagen has already invested nearly Rs. 3300 crores and has received fresh financing from the World Bank to the tune of Rs. 920 crores. However, the tenure for complete financing is not available as yet. The company intends to launch environmental friendly models and increase its market presence with more dealer networks. So, just think over it to buy Volkswagen Polo prior to the variants of other competitors.
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