Friday, January 1, 2010

The Delhi Auto Expo 2010 : India’s Most Awaited Automotive Event

India’s most awaited automotive event – the Delhi Auto Expo 2010 will be held at Pragati Maidan, New Delhi from January 5th 2010 – January 11th 2010. Auto critics and auto enthusiasts along with millions of customers from across the nation are eagerly awaiting the event.

The first Auto Expo in India was held in 1986. It was a Complete Automotive Show jointly organized by the Automotive Component Manufacturers Association of India (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). The next Auto Show was organized in 1993 and the following one in 1996. Ever since then the event has been institutionalized as a biennial event. Thus, subsequent Delhi Auto Expos were held in 1998, 2000, 2002, 2004, 2006 and 2008. This is the 10th edition of the event coming up next month.

The Delhi Auto Expo aims to create a common platform for all automotive enthusiasts, customers and car lovers to experience the zest of Indian automotive scenario and have an insight into what lies in store in future. The event is spread over 140,000 square meters of area where there are more than 2100 participants taking part. There are vehicle pavilions showcasing their product portfolios, concept models and new launches in the country. There are pavilions for the component and accessory manufacturers to showcase their products and use the event as their marketing platform as well.

There is international participation by more than 25 countries, a Vintage Car Display, Go-karting, Award Nights, a Design Contest, and an “Asli/Naqli” Pavilion as special attractions. Themed pavilions such as the Alternate Fuel / Gas Pavilion, Accessories Pavillion, Design Pavilion, Diesel Pavillion, Garage Equipment Pavillion, Robotics Pavillion are amongst one of the favorite attractions for visitors.

The 2010 Auto Expo

The upcoming auto event is poised to be the second largest auto event in the world preceding the Shanghai Auto Show in China which has around 600,000 visitors annually. In 2009, nearly 30 Auto shows were held globally. The New York Auto Show had 1.2 million viewers.

The Shanghai Auto Show and New York Motors Show have their venues in the hearts of these two bustling cities which wins them far more footage. Such is not the case with the Delhi Auto Expo which is held at Pragati Maidan and does not enjoy this benefit. Moreover, the New York Auto Show is held for 10 days and Shanghai Auto Show is spread over 9 days while Delhi Auto Expo is held only for seven days. Even after these limitations the Delhi Auto Expo is expected to draw at least 1.8 million visitors in a span of less than seven days.

One of the main reasons for the Delhi Auto Expo to become one of the most successful ones is India’s fast growing market for two-wheelers and passenger vehicles. Currently the car ownership in India is only 7 cars per 1000 people as compared to 27 cars per 1000 people in China. Thus, there is enormous scope of development for the new vehicle market. The event is an ideal platform for global and domestic auto manufacturers to showcase their products.

Moreover, auto component manufacturers and accessories manufacturers also find it a suitable platform to promote their products and create brand awareness. For many of these global vehicle manufacturers, India is yet a virgin market and showcasing a concept model here proves very fruitful. Component manufacturers benefit greatly from events like these,” says Mohit Arora, senior director, Singapore based JD Power & Associates.

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