Tata Winger : The Short Comings - 3

The Short Comings:

Tata Motors has done well enough to suit most of the customer’s needs but launching a picture perfect vehicle is not what we would call as Tata Winger! In order to give more space to the customers, the poor driver is in for little troubles. The brake pedals and the accelerator pedals are placed too closely. This means if you have to drive, you had better be wearing thinner shoes. Any box type or thick sole shoes may spell trouble!

The instrument control is also somewhat basic in nature. It is well-lit but does not have too many options! Okay we are not expecting GPS navigation system as in Singapore but a few add-ons could have made navigation easier. But if you think the mere absence of them makes crusading through city-traffic difficult, think again! This large mini-van can easily turn through the most difficult city traffics where Tata Safari gets easily stuck and Mahindra vehicle drivers feel clumsy in maneuvering their vehicles. The power steering and the design clubbed with a good pick up is all you need to be impressed with the new Tata Winger.

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59. Tata Winger : Features and Technicalities - 1
60. Tata Winger : Variants and Price - 2

Tata Winger : Variants and Price - 2

While Magic is more economically priced at Rs. 2.60 lakh, Winger is priced at Rs. 4.70 lakh, both prices ex-showroom Delhi. The luxury variant of Tata Winger is priced up to Rs. 6.55 lakh with all the luxury features fully-loaded but this model remains as an option for select few like those for hotel and airport transfers, or perhaps a staff carrier at the call center or factory where the owner wants to lend a little more touch of luxury, comfort and personalized services for its travelers.

For more commercial options like travel vehicle in rural areas and small towns, standard model is generally preferable. Deluxe model generally best suited for the BPOs or as the corporate carrier while the luxury model comes with dual AC, reclining seats, arm rests, head rests and a large luggage space.

Tata Motors has gone a step forward to ensure customized solution for various industry needs which is clearly visible with its three other variants – the school van, cargo and ambulance. Now isn’t that thoughtful! The School van option comes with AC and all the safety features intact for a comfortable ride for the little ones. The complete innovative design gives comforts of a car and features of a bus like abundant space and comfort. The engine and the driving compartment has been thoughtfully compressed to give more space to the young ones and its competitive pricing makes it a natural choice any day!

Winger comes in 11 variants all suited for different types of needs! Now is there any vehicle that gives so many options and variants! Naturally none as till now Maruti Omni served as the only option for commercial needs.

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Tata Winger : Features and Technicalities - 1

Tata Motors has launched two new commercial passenger vehicles – Tata Magic and Tata Winger. As a completely Indian company, you can trust Tata Motors to know the market like the back of its hand. It had sensed the demand for commercial passenger vehicles in the rural and urban markets and aptly launched both the models to comfortably suit the desired needs of respective markets. Tata Winger is basically a maxi-van but Magic is just a remodeled passenger version of Tata Ace which is its commercial vehicle.

Features:

Tata Winger can seat 9 to 13 passengers in its front facing seats. To add to the little comforts of the travelling passengers, you can find small magazine holders bottle holders and even small spot lamps for the night ride to enjoy comfortable ride while reading or relaxing. A cool vehicle to act as staff carrier, an ambulance, hotel or airport transfers, school vans or even tourist vans at various tourist destinations. The uses are endless and indeed its uses run as far as your imagination!

Technicalities:

The new Winger is powered by 2L turbo charged diesel engine! Quite economical, and the diesel engine is mostly favoured in India as for long runs and optimum fuel usage. Moreover, diesel engine powers most of the commercial vehicles in India so Tata Winger diesel model comes only as the most natural option from the company. It meets all the BS-III norms accompanied with a warranty of 18-months or 1.5 lakh KMs, whichever is earlier.

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Nano May Rule out the Indian Rural Market

Nano is likely to replace M800 and Omni in rural India and is likely to dominate the Indian roads owing to the fact that the new emission norms in India will be enforced from April 1, 2010. The existing models of Maruti 800 and Omni are not compliant with the new BS-IV norms which may force the M800 off the road. The new BS-IV compliant model from Maruti will be available only by end of 2011. Meanwhile, the absence of M800 will give added leverage to Nano in the market.

“This (absence of Maruti 800 and Omni) would mean no direct competition to Nano. The important question is whether Tata Motors would be able to manufacture enough units of Nano that would meet the demand.” said Kapil Arora, Partner (Automobile), Ernst & Young.

Tata Nano is already a raging hit amongst Indian customers and people are anxiously waiting for the models to be available on road. However, one of the drawbacks of Nano is that its mother plant is still not operational and will be completed towards the end of 2009. Full capacity production at the plant will begin only after the plant is completed which means Nano is also likely to miss out on the crucial lead time it was supposed to gain over Maruti models.

Tata Motors has reported loss of Rs. 2500 crores last year largely due to its luxury models and its acquisitions. In order to cover the loss, the company will need to sell at least 2.5 lakh units of the Nano to make money from the world’s cheapest car. This figures is not too difficult looking at the booking figures and purchasing power of Indian customers.

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02. Mahindra's Beautiful Dream XYLO running on the road
03. Mahindra and Mahindra : A New Scooter Segment
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