Global carmakers looking to the blasting Indian car market to relieve their destinies are planning to simulate Maruti Suzuki’s plan of action of establishing hatchback and sedan variants of the same model, as they research ways to cut costs.
Toyota’s will use its small car platform, Yaris, to launch a small and a big car in India next year. Volkswagen’s small car Polo as well as Ford’s new small car will have additional sedan variants.
Toyota Kirloskar Motor’s deputy MD for marketing Sundeep Singh says that the company hopes to achieve its sales target in the country with the twin hatchback-sedan strategy. “We have already begun ground work for the small car. While the premium hatchback is for customers upgrading from entry-level cars, the sedan will target customers wanting a bigger car,’’ he says.

Honda Siel Cars India has gone a step ahead to launch two different cars from a single platform. Its soon-to-be-launched premium small car, Jazz, will be based on the Honda City platform.
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